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April
13

‘Carl’s a mess’ trend shows how conversation outperforms content

April 13th, 2026 by Jessi Healey

A viral reality TV moment, new LinkedIn data and Facebook engagement insights all show how conversation is driving reach more than content alone.

Category: Agent, Content Marketing, Marketing, Select, Amanda Batula, buffer, Buyer Guides, Carl Radke, Carl's a mess, Ciara Miller, Comment Editing, content marketing, Document Posts, engagement metrics, Facebook, instagram, Jessi Healey, KFC, Kyle Cook, linkedin, Loverboy, real estate marketing, realtor.com, Seller Guides, Social media engagement, social media marketing, Trending, Uber Eats, value proposition

April
12

These Towns Want a Tsunami Shelter Before It’s Too Late

April 12th, 2026 by Rebecca Dzombak

Image Caption: The town of Ocean Shores, Wash., which sits a sandbar protruding into the Pacific Ocean, has been trying for years to mitigate the risks of a tsunami.

Many coastal towns along the West Coast can’t afford to build lifesaving structures in the event of surging waves, putting homes and residents in jeopardy.

Category: Tidal Waves and Tsunamis, Evacuations and Evacuees, Coastal Areas, Disasters and Emergencies, Alaska, Oregon, Washington (State)

April
12

The 3-step framework that helps agents break out of a slump

April 12th, 2026 by Jimmy Burgess

The actions that will help you break through a plateau align with a framework that has stood the test of time: ask, seek, knock, Jimmy Burgess writes.

Category: Agent, Brokerage, Columns, Select, Service, Teams, Video, agent improvement, agent performance, artificial intelligence, berkshire hathaway, Berkshire Hathaway HomeServices, client experience, direct mail, door knocking, HomeServices of America, jimmy burgess, lead generation, negotiation, open houses, prospecting, real estate agent performance, real estate marketing, real estate slump, real-estate-technology, referral, social media, video marketing

April
11

Are we using AI to build our business — or replace it?

April 11th, 2026 by Lori Muller

What do we believe the role of a real estate professional truly is, Lori Muller asks, and what happens if we start replacing that role with something that was never designed to fulfill it?

Category: Agent, AI, Columns, Select, Service, Technology, AI for real estate, AI Training, artificial intelligence, Cary, North Carolina, Client relationship, Fathom Realty, florida, home listing, home selling, lori muller, Market Trends, pricing strategy, property valuation, real estate agent, real estate marketing, real estate professional, real estate transaction

April
11